We build the governance layer for AI
Companies adopted AI faster than anyone could track it. KNTRL gives finance and ops leaders one clear, governed view of what AI costs — and the value it creates.
AI spend is the fastest-growing, least-governed line item in the modern company. It hides across dozens of tools, personal logins and cloud bills — and almost no one can say what it adds up to, let alone whether it’s working.
KNTRL exists to close that gap. We reconcile every dollar, seat and usage signal into a single source of truth, tie it to the business goals it’s meant to move, and give teams the control to act — without ever touching your prompts or content.
What we believe
Clarity over hype
AI should be measured like any other investment — against outcomes, not excitement. We turn noise into a number you can defend.
Metadata, never content
We read spend, seats and usage — never your prompts, files or conversations. Trust is the product.
Aligned incentives
Our fee scales with the AI spend we help you manage. We only win when you capture value.
Forward-deployed
We don't throw software over the wall. Our integrators embed with your team to get you live.
KNTRL is the governance part of the AI solution suite from AWSM LABS
AWSM LABS LLC builds the tooling that makes enterprise AI accountable. KNTRL is how teams keep it under control.
Finally capture AI ROI with KNTRL
Two minutes to your first AI value insight. No card required.
Which tier is right for me?
See the full picture for your first one or two teams.
Every dollar, seat and outcome — company-wide, in one view.
Unify AI spend and value across every division.
One AI value lens across your entire portfolio.
Still unsure? Pick “Not sure yet”and we’ll recommend a fit. See full pricing →