Stop guessing &know what your AI isworth, finally.
Introducing KNTRL (“control”) — the simplest way to track AI spend, who’s actually using it, and how to optimize it to ensure it’s meeting your business goals — all in one place.
AI spend is flying blind
Teams adopted AI faster than anyone could track it. The money keeps going out — but the visibility, and the control, never arrived.
Scattered across everything
AI hides in dozens of tools, seats and personal logins. No single number tells you what the company actually spends.
No line of sight on value
Budgets climb every quarter, yet nothing ties the spend to adoption, outcomes or real ROI.
Waste you can't see
Licenses sit idle while a handful of power users quietly blow past budget — invisible until the invoice lands.
Ungoverned by default
Teams sign up on personal cards and logins, outside procurement, security and policy. You often meet the tool when its invoice arrives.
Budgets that won't hold still
Usage-based token and seat costs swing month to month, so finance forecasts and renews on gut feel instead of data.
From chaos to control
KNTRL is the system of record for AI value — every dollar measured against the critical business outcomes it’s meant to move.
Most tools hand you a dashboard. KNTRL hands you the next move.
It starts with your value context — the AI initiatives you log, each mapped to its tools, goal and status. We triangulate it with your AI spend and adoption — and optimize for growth first, efficiency second.
- Log every AI initiative — team, tools, goal and lifecycle status
- Each tool mapped to the outcome it's meant to move
- Becomes the yardstick every AI dollar is optimized against
- Fits how you work — not a generic benchmark
- Every tool, token and seat reconciled into one number
- Tied to who's actually using it
- Spend without adoption is waste; adoption without outcomes is noise
- KNTRL connects both
- Not a dashboard to decode
- Reasoning models turn your value context into specific plays
- Reclaim these seats, consolidate these tools, double down here
- Ranked by impact on growth
And you steer it in plain English — no analyst required.
See every dollar, user, and outcome your AI touches — every tool reconciled into one clear picture.
Govern spend and adoption, cut the waste, and steer AI toward the goals that actually move the business.
Track every dollar’s path
Connect once and watch each tool’s spend flow into the teams that use it — live, the moment something changes.
Curious what you’d reclaim? Model your AI return →
One normalized view across OpenAI, Copilot, Claude & LiteLLM.
Real usage vs licenses — idle spend surfaced in week one.
Duplicate tools & idle seats flagged automatically, per year.
See where teams stand
Every team plotted by adoption and spend. The moment one drifts off-target, it moves on the map — no dashboard to build.
Understand every seat
All 260 paid seats, grouped by team. Lit means used in 30 days; hollow amber is a license you’re paying for but nobody touches.
Use natural languageto know what’s happening
Ask in plain language. KNTRL answers from your live spend, adoption and goals — metadata only.
Understand the value of AI in your firm
AI measured against your business goals — each KPI moving from baseline toward target.
See it against your own goals — notify me →
Ship features faster
Grow qualified pipeline
Resolve support faster
Scale content output
See it coming
Project where AI spend lands at quarter-end — and get pinged the moment spend or adoption crosses a line you set.
Stop forecasting blind — notify me →
Live in days, not quarters
Shape your value context, connect your stack, and keep optimizing — KNTRL reads metadata only, over connections you control.
Log your AI initiatives
You log each AI initiative — its team, tools, goals, owners and status — alongside how your people and processes create value. That mapping of tools to outcomes is the value context every AI dollar is optimized against.
Connect your stack
Link providers and clouds — OpenAI, Anthropic, Microsoft 365 / Copilot, billing and data — via OAuth, scoped keys or MCP. Read-only, no agents.
Locked down by design
Least-privilege, metadata-only access aligned to SOC 2 Type II — your prompts and content never leave your tools.
We embed with your team
Not throw-it-over-the-wall SaaS. KNTRL integrators forward-deploy with your team to configure and go live — you're never left fighting the integration alone.
See, act & optimize
Not go-live-and-forget. KNTRL shows you where to tighten and where to double down — proactive moves, no analyst required.
Builtfor finance & ops
The everyday gaps KNTRL closes — from “where’s the money going?” to “is it actually working?”
“AI costs are everywhere and nowhere.”
Every tool, team and license reconciled into one normalized number.
Reclaim idle licenses
78 paid-but-unused seats flagged automatically — cut them in week one.
“Is anyone even using what we bought?”
Active-seat adoption per team, updated live against targets.
Quarterly board review
Show exactly what AI spend bought, mapped to business goals.
“Engineering’s API bill tripled overnight.”
Spike alerts the moment usage jumps — before the invoice lands.
Kill duplicate tools
Spot two tools doing one job across teams and consolidate.
Budget vs. actuals by team
Per-team budgets with overspend flagged the second it happens.
“Renewals sneak up with no usage data.”
Renewal-ready usage and ROI reports, on tap.
Tie AI to outcomes
Every initiative measured against a goal — progress, not just a bill.
Forecast quarter-end spend
Project where AI spend lands and catch overruns early.
“Security takes weeks to approve AI tools.”
Read-only, metadata-only — sign-off in a day, revocable anytime.
Surface the waste
$31K/yr of reclaimable spend found automatically across teams.
“AI costs are everywhere and nowhere.”
Every tool, team and license reconciled into one normalized number.
Reclaim idle licenses
78 paid-but-unused seats flagged automatically — cut them in week one.
“Is anyone even using what we bought?”
Active-seat adoption per team, updated live against targets.
Quarterly board review
Show exactly what AI spend bought, mapped to business goals.
“Engineering’s API bill tripled overnight.”
Spike alerts the moment usage jumps — before the invoice lands.
Kill duplicate tools
Spot two tools doing one job across teams and consolidate.
Budget vs. actuals by team
Per-team budgets with overspend flagged the second it happens.
“Renewals sneak up with no usage data.”
Renewal-ready usage and ROI reports, on tap.
Tie AI to outcomes
Every initiative measured against a goal — progress, not just a bill.
Forecast quarter-end spend
Project where AI spend lands and catch overruns early.
“Security takes weeks to approve AI tools.”
Read-only, metadata-only — sign-off in a day, revocable anytime.
Surface the waste
$31K/yr of reclaimable spend found automatically across teams.
Tuned to your value context
The outcomes AI should move look different in every industry — KNTRL optimizes against the ones that matter in yours.
Eng copilots · sales drafting · support assistants
Engineering's Copilot spend is up 31% — but PR-to-prod barely moved. Reallocate 8 idle seats to the teams actually shipping.
Trusted by design
KNTRL reads usage & billing metadata — never your prompts or content.
Get KNTRL of your top AI tools
The assistants, clouds and data platforms your teams already run on — connected in minutes.
Read-only connections pull spend, seats and usage from each tool — never your prompts or content — and reconcile them into one normalized view. Don’t see yours? New connectors ship every month.
GrokGlean
Why KNTRL, not a spreadsheet
Cloud-cost tools track infrastructure. License tools track seats. A spreadsheet goes stale by Friday. KNTRL is built for AI spend, adoption and value — in one place.
✓ full · ◐ partial · – none
Pricing that scales with you
Value-based pricing, sized to your organization — from a single department to an entire portfolio.
Our fee scales with your AI spend under management — so our incentives align with yours. A percentage of the spend we actually help you manage, not a flat SaaS charge — so what you pay stays proportional to the value at stake.
under mgmt
Who Starter is for+
- A single team or function getting started
- A department head who owns the budget for one or two AI tools
- Wants spend, seats and outcomes in one shared view before scaling wider
under mgmt
Who Professional is for+
- Finance & ops leaders bringing every team’s AI under one roof
- A CFO or COO who needs a complete, company-wide view of spend vs value
- Briefing leadership and steering the next AI investment
under mgmt
Who Enterprise is for+
- Larger organizations with many divisions or business units
- A C-suite team unifying AI spend & value across the company
- Comparing and governing each division consistently
under mgmt
Who Portfolio is for+
- Private-equity value-creation teams
- Operating partners running one AI value lens across a portfolio
- Benchmarking companies and making AI a repeatable lever for returns
All plans include a $25K pilot fee, credited toward your full engagement on conversion.
Not sure which tier fits? Calculate your exact cost & return ↓
Model your AI return
Enter your AI spend to see what KNTRL costs — and the value it typically frees up. No email required.
† Savings estimates are based on aggregated findings across comparable spend profiles — a typical range, not a guarantee.
‡ Estimated go-live is indicative, based on the departments and tools connected; your forward-deployed integrators confirm the actual schedule.
How we estimate your numbers
Your platform fee is your tier’s rate (6% down to 3% as spend grows) applied to the AI spend you enter, plus a one-time setup fee that scales with your managed spend and coverage. Your tier is set by your spend band.
We estimate 15–25%of your AI spend as typically recoverable — idle licenses, duplicated tools and low-value usage. The range widens toward the top as more departments and tools add fragmentation. Figures come from aggregated, anonymized findings across comparable spend profiles in KNTRL’s benchmark library — a typical range, not a guarantee.
Estimated savings ÷ your annual platform fee. Setup is one-time and shown separately.
Actual results vary by stack, usage patterns and engagement scope.
Questions, answered
The things finance, ops and security teams ask us most — before they say yes.
What makes KNTRL different?
Most tools report what you spent. KNTRL starts with your value context — how your people, processes and tech create value — and triangulates it with your AI spend, adoption and the goal each team owns. Reasoning models turn that into the next move, optimized for growth first, efficiency second. It’s an optimization engine, not a report. See how →
Isn’t this just another dashboard I won’t use — or can’t action?
That’s exactly what we built against. Instead of charts you have to decode, KNTRL is proactive — it surfaces the specific moves to make and why, scored against your value context. And you steer it in plain English, so acting on it doesn’t take a data analyst. The dashboard’s there when you want it; the recommendations come to you.
What does KNTRL actually track?
Every dollar, seat and usage signal across your AI stack — assistants like OpenAI, Claude and Copilot, the clouds and APIs behind them, and the licenses you’re paying for. We reconcile it into one normalized view, then tie it to adoption and the business goals the spend is meant to move.
Do you read our prompts, files or conversations?
No. KNTRL reads usage and billing metadata only — spend, seats and activity — over read-only, least-privilege connections aligned to SOC 2 Type II controls. Your prompts and content never leave your tools, and every connection is revocable at any time.
How long until we’re live?
Days, not quarters. This isn’t throw-it-over-the-wall SaaS: KNTRL integrators forward-deploy with your team to connect, configure and go live — so you’re never left fighting an integration alone. See how it works →
How is pricing structured?
A percentage of the AI spend we help you manage — 6% down to 3% as spend grows — plus a one-time setup fee. Our fee scales with the value at stake, not a flat license, so our incentives stay aligned with yours. You can model your exact cost and return with the calculator above.
How is this different from our cloud-cost tool or a FinOps spreadsheet?
Cloud and FinOps tools track infrastructure cost. KNTRL is built for AI specifically — it connects spend to who’s actually using each tool, which licenses are wasted, and whether that spend is moving real business goals. That adoption-and-value layer is what a spreadsheet can’t keep current.
We already have SSO and procurement — why do we need this?
Because most AI spend never touches procurement. Teams sign up on personal cards and logins, outside policy — you usually meet the tool when the invoice lands. KNTRL surfaces that shadow spend and pulls it into one governed view.
Will it pay for itself?
In comparable spend profiles we typically find 15–25% of AI spend as recoverable value — idle licenses, duplicate tools and low-value usage. For most teams that’s a multiple of what KNTRL costs. The calculator shows your range; it’s a typical estimate, not a guarantee.
Who owns the data, and what if we leave?
You do. KNTRL processes your data only to run the service, you can export it at any time, and every connection is revocable — no lock-in. Cancel and the access goes with it.
Finally capture AI ROI with KNTRL
Two minutes to your first AI value insight. No card required.
Which tier is right for me?
See the full picture for your first one or two teams.
Every dollar, seat and outcome — company-wide, in one view.
Unify AI spend and value across every division.
One AI value lens across your entire portfolio.
Still unsure? Pick “Not sure yet”and we’ll recommend a fit. See full pricing →