Log your AI initiatives — and know if they’re actually working
Spend tells you what AI costs. Initiatives tell you what it’s for. Log each one — its team, tools, goals and status — and KNTRL ties every dollar and seat to the outcome it’s meant to move, so you can see whether value is rising or stalling.
Your AI portfolio, in one log
Every initiative as a living record — filter by status, open one to see its tools, goal and whether the value signal is trending up.
Support copilot for Tier-1 tickets
What you log
A few fields per initiative — that’s the whole value context.
Name & owning team
What the initiative is and which team is accountable for the outcome.
AI tools used
The models and tools it runs on — so spend and adoption map straight to it.
Goal & target metric
The business result it's meant to move, and the number that proves it.
Owners & cadence
Who drives it and how often it's reviewed — value context stays current.
Target go-live date
When it's expected to land, so plans and forecasts line up.
Lifecycle status
Where it sits from planned to sunset — the heartbeat of your AI portfolio.
A status for every stage
KNTRL tracks each initiative across its whole life — so spend follows the work, and retired initiatives stop quietly costing you.
Planned
Scoped and owned, not yet built — budget reserved, expectations set.
In testing
In a pilot or eval against its goal before anyone commits to it.
Launched
Live and rolled out to real users — measured against its target metric over time.
Being upgraded
Getting a new model, tool or scope — watched for regressions.
Sunset
Wound down or replaced — so spend and seats get reclaimed automatically.
This is what turns spend into a verdict on value
Without initiatives, AI spend is just a bill. With them, every dollar and seat is mapped to a goal and a status — so KNTRL can say which bets are paying off, which are stalling, and where to reclaim. That mapping is the value context the optimization engine reasons over.

Finally capture AI ROI with KNTRL
Two minutes to your first AI value insight. No card required.
Which tier is right for me?
See the full picture for your first one or two teams.
Every dollar, seat and outcome — company-wide, in one view.
Unify AI spend and value across every division.
One AI value lens across your entire portfolio.
Still unsure? Pick “Not sure yet”and we’ll recommend a fit. See full pricing →